Fashion and Justin Bieber are no strangers with the Canadian singer launching the Drew House brand in 2019. Bieber officially cut ties with Drew House in April 2025, six years after its launch after he co-founded the brand with his former stylist Ryan Good, and it became known for its unisex streetwear and signature smiley face logo.
Fast forward four months and Bieber is back in the world of fashion with SKYLRK launching July 10, 2025 with the singer teasing the line for months on social media.
SKYLRK claims to feature a more “organic, futuristic-inspired” line with prices ranging from $40 to $200. The initial debut collection includes: Sunglasses, beanies, ribbed tank tops (cropped and long versions), open-toe slides, oversize hoodies, slipper-inspired mules (mule and slide footwear styles).
The designs feature bold, bubbly aesthetics and vibrant hues like “fizz” yellow and “super blue.”
Bieber reportedly has full creative control, with help from his wife Hailey Bieber and designer Finn Rush-Taylor, formerly of Adidas and Puma.
Oversized and overpriced
However, despite the fanfare surrounding the new range, it’s the pricing of many items that has dominated the online conversation with the prices of the hoodies and ‘upside down’ sunglasses in particular drawing the ire of potential consumers.
The “Zip Hoodie” retails for over $160 a “Chunky Mule” will set you back more than $180 and a simple beanie is available for $40.
As things stand, many of the items appear to be out of stock or possibly sold out with many Bieber fans defending the artist stating: “If you guys don’t agree with the price, just don’t buy.”
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