This Friday, August 22nd, Starbucks move into new territory as the global coffee house giant opens its first branch at a football/soccer stadium with the Santiago Bernabéu outlet in the Spanish capital set to open its doors for the first time.
The store claims to be an exclusive space dedicated to coffee, cocktails and other experiences.
This Starbucks has an expansive 9,500 square feet space spread over two floors and also offers privileged views of the Real Madrid stadium.
The activity at this Starbucks will be led by ‘exclusive professional baristas’ from the brand itself and before joining the Seattle based giant, have specialized training and have participated in various international coffee making championships.
Starbucks also claim that this unique space will offer each and every one of its customers a unique experience based on those offered at the Starbucks Reserve Roasteries, the brand’s most premium and luxurious line, of which there are only six in the world, located in Shanghai, Milan, New York, Tokyo and Chicago.
This establishment will become the company’s 222nd, establishment and is Starbucks’ most ambitious project in Spain. They have made a significant investment and, with their arrival at the Santiago Bernabéu, they aim to forge a unique bond with the brand and the Spanish capital.
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