Trump bump: Black Friday online spending soars as 2025 poised to be first quarter trillion season

Black Friday spending surged this year to new highs, fueled by record-breaking online spending that reached $11.8 billion on Black Friday alone, according to market data. 

Online sales made on Black Friday made up about 10% of total sales for the month of November, more than $111 billion dollars, according to Adobe Analytics’s report on holiday shopping trends. This represents a 9.1% increase in online sales compared to last year. Adobe tracks over 1 trillion U.S. retail site visits.    

Adobe predicts that the 2025 holiday season, which continues through Christmas, is poised to become the first quarter trillion dollar season online in U.S. history. The firm forecasts that a record $253.4 billion will be spent on online purchases this year.

Adobe Analytics said that Artificial Intelligence played a role in boosting traffic to online retail sites. AI traffic referrals increased massively–805% compared to last year.