
Five years on from signing a record-breaking $100 million deal with Netflix, Prince Harry and Duchess Meghan are now ready to negotiate a new contract. Reports suggest that the streaming giants are very eager to renew.
The previous five-year deal was signed back in 2020 and spanned five major television projects. The first, and most explosive, of those titles was the docuseries âHarry & Meghanâ, which became the most-watched documentary on Netflix.
What followed were the less successful âLive to Leadâ, âHeart of Invictusâ and âPoloâ. The final Netflix production to emerge from that initial deal was âWith Love, Meghanâ, a lifestyle offering that covers food and home living with the Duchess of Sussex.
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That last series was a real success and the show reached the Netflix Top 10 in 47 countries. It has already been renewed for a second season and Netflix has decided to partner with Meghan on a lifestyle brand called âAs Everâ. The relationship between the couple and Netflix is only just getting started.
Speaking on the Confessions of a Female Founder podcast, Meghan paid tribute to the relationship, saying: âNetflix coming on as my business partner is huge.â
âJust having a global powerhouse that believed in me, and the site selling out in the first 45 minutes of launchâeverything, every single piece that we had been working on. That told me that customersâpeopleâbelieved in me and this vision. Thatâs all you really want as a founder. That becomes your proof point that those late nights and the midnight musings are worth it.â
For his part, Netflix CEO Ted Sarandos has been equally effusive about the partnership. Sarandos told Variety that the Sussexes had been âoverly dismissed,â adding that Meghan âis underestimated in terms of her influence on culture.â
Royal biographer Andrew Morton told Harpers Bazaar that he believes that Sarandos and Netflix are âall-inâ on Meghan Markle as a creator, pointing to the huge investments already made in her.
âNetflix would not have invested both monetary capital and social capital in Meghanâs lifestyle brand if they didnât think it was going to be a winner,â he said.
Morton continued: âYou can see the direction sheâs going, and itâs not a foolish direction… Itâs quite a clever direction.â
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